Brands are more than logos, fonts and design direction. It's about how you shape your business and how your audience views it. In order to understand whether your branding is successful, you can look at a number of factors.
Here are the top 10 branding statistics you should know in 2022.
1. Authenticity Is Important for Brands
Being transparent and consistent in their branding and messaging is an important step towards becoming more authentic brands. They also need to be honest about their values and messages. As a result, their customers and prospects will have long-lasting relationships with them.
2. Consumers Buy Based on Trust
Trust is built by consumers when they buy from brands. As a result, brands will gain customers' attention if they can build trust with them. Similar to the branding statistic we saw earlier, we can apply the same logic here as well. Customer-brand relationships are built on honesty and authenticity.
3. Colour Matters for Brand Recognition
Express your brand in the best possible way by using colours. Look into your brand attributes to create your colours.
4. First Impressions Matter for Your Brand
First impressions are formed in 1/10th of a second. But we know that people are way more than just their first impressions. When it comes to your brand, it’s better not to risk it. It takes about 50 milliseconds (0.05 seconds) for people to form an opinion about your website (8ways, 2019).
5. Importance of Brand Consistency
Brand consistency is making sure that your brand values, image, and messaging are consistent across all channels. Customers appreciate it when a business has a consistent brand. Keeping a consistent brand image helps customers position you as a business, and makes it easier for them to remember you or associate with your brand.